Digikala
Digikala- Gamified and Story-Driven Onboarding
Level up your first Digikala experience — complete missions, unlock rewards, and start shopping like a pro!
In the Iranian digital product landscape, onboarding is frequently undervalued or reduced to a set of static tutorial screens. Many local apps focus on functionality over user engagement during the first-time experience. Digikala, despite being one of the country’s leading e-commerce platforms, currently offers a basic and non-interactive onboarding flow that does little to emotionally connect with users — especially younger demographics. This presented an opportunity to rethink onboarding as a strategic touchpoint for building user loyalty, product understanding, and a more memorable first impression.
Responsiveness is key to delivering an exceptional user experience across all devices. We ensure that your website adjusts seamlessly to different screen sizes, from mobile phones to desktops, providing a consistent and intuitive interface. With fast load times and optimized navigation, users will enjoy smooth interactions no matter how they access your site.
